Squarespace recognized the need to provide a tailored experience for different groups of customers, each with different goals. To that end, they evolved Cover Pages and Commerce into two distinct products that exist alongside the core Website product B-reel created one film for each product and the result was a series of “How To” videos telling the stories of real Squarespace customers.
Role: Senior Motion Designer
Creative Director: Jonathan Vingiano
Art Director: Vinny Lowe, Jessie Bustin