MTV is arguably the most iconic and ground-breaking television network for young people around the world. But in the age of the Internet (and its two-way, instantaneous communication), TV networks can be seen as relatively stagnant. MTV came to us with a challenge - help them reinvigorate the channel’s entire viewing experience through a global rebrand. We started by looking at MTV’s audience: expressive creators with plenty to say. We realized that if we wanted to breathe new life into MTV, we should turn over control of the channel to the viewers themselves. This insight turned our focus towards one of their most loved elements - the MTV Ident.
Role: Senior Motion Designer
Production Company: B-Reel
Sound Design & Mix: Calvin Pia / One Thousand Birds